2025
Created a series of immersive videos for On Running TRE - an annual Running event - where On would be offering wholesale for the first time. Visitors could test the shoes whilst running on treadmills, with content displayed in front of the treadmills.
Developed 5 animations in total, each highlighting a specific shoe, a combination of new and updated to existing models, and their special features.
This project operated under a strict three-week timeline for design and production. I also built the dynamic intro sequences and motion graphic overlays to tie the visual experience together.
Credit:
Christina Worner, Alice Shaughnessy, Annet Liulko, Baak Grey, Vitaly Kiaiev, Jack Collis
2025
For the 2025 SCUBAQUA collection launch, I helped bring a fluid, underwater world to life. My core role involved designing the digital environment and creating the primary jellyfish 3D assets used in the Key Visuals (KV) and color-themed videos. It was a fantastic experience seeing my original jellyfish designs approved and utilized across the entire global campaign.
Credit:
Christina Worner, Alice Shaughnessy, Annet Liulko, Baak Grey, Kwan Chow, Lucas Struchen, Mateo Vallejo, Noi Berlin, Julien Pietri, Merry Arnold, Dan Hoopert, Dani Matthews, Catriona Brown, Matt Bolton, Amanda Wilmer
2026
The project is continuing in
Credit:
Christina Worner, Alice Shaughnessy, Baak Grey, Lucas Struchen, Mateo Vallejo, Alex Hahn, Axel Schoterman, Kenan Van Looveren
2025
POST FUNCTION is my first solo exhibition. Drawing inspiration from everyday objects, the works juxtapose two items that are similar yet never used together, animating them through motion graphics to capture fleeting moments of coexistence.
In this process, the objects' physical properties—when placed side by side—determine their movement, resulting in interference, twisting, collision, or merging into a single form, thereby revealing unforeseen possibilities.
As a branch of moving images, motion graphics is commonly seen across fields such as news, stage visuals, and advertising. In commercial contexts, this short-form animation frequently moves between reality and fiction to spark curiosity. For instance, it may distort material—making hard metal appear soft, or turning liquid into woven fabric—or place objects in unreal environments, such as luxury goods drifting through the deep sea.
This exhibition, however, seeks to reframe the aesthetics of commercial design within an artistic context. The goal is no longer to create illusions for commodities, but instead to return to the object itself. Through motion graphics, POST FUNCTION explores the latent connections and interactions between objects, inviting audiences to once again attend to their essential forms.
Credit:
Artist: Cheng Suet Gei (@baaak3)
Visual Design: Talktmr(@talktmr), goldfishfishh (@goldfishfishh)
Sound Design: Aaron Graham (@aarongrahammusic)
Supported by: Hong Kong Arts Development Council
The Hong Kong Arts Development Council supports freedom of artistic expression. The views and opinions expressed in this project do not represent the stand of the Council.
2024
https://www.instagram.com/reel/C5266xkoh-M/
A looping 3D reel created for the launch of Nothing’s 2024 Community Event in Tokyo, Japan. The brief centered around a playful "conveyor belt sushi" concept. I had a blast designing and modeling the custom Nothing Sushi Express items to fit their iconic brand aesthetic—with the custom soy sauce bottle (1) definitely standing out as my favorite piece to create.
LABORUM IPSUM, 1988
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2026
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© baaak3 2026